By Timo Cerantola
Am I an asshole?
Don’t answer that yet (though I think I know what your response will be).
It’s a question we all should ask ourselves for, at times we are all guilty of a little shameful if not disgraceful behaviour – though for some, it has become their life’s purpose, their modus-operandi if you [...]
CHEESE?
By Tim Cerantola
If you were to ask me, Tim, as a media professional who knows absolutely nothing about advertising, what would you say is the most effective way to advertise a product on TV?
Well, judging by what I’ve seen of TV ads I’d say, first, assume that the entire viewing audience is completely and totally [...]
